Company style (corporate) – a set of graphic elements, Visual and information tools, the company uses in branded forms, promotional materials, on envelopes, packaging products. Clients and partners distinguish you from competing companies and identify your products, promotional materials with your organization through the company's style. Corporate identity of the strongest way affects the perception of the client, is an important step in building brand recognition and is used as a tool to promote the company on the market, competition, to attract the attention of buyers.
Basic rules of design corporate identity:
Corporate style must be memorable;
Corporate style should be easily recognizable;
Corporate style must be scalable.